The Importance of Following Up with Sales Leads
5/25/2017
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| AddressTwo, The Simple CRM, has built-in follow up plans using smart tech. to make sure your best opportunities are never forgotten... |
Leads won’t be of any value to you if you let them slip
away. Generating sales leads is not done when
you’ve accumulated a number of
leads. You’re only halfway through. But don’t take my word for it.
Did you know that up to 79% of leads never convert into
sales? Why? Because brands and companies don’t nurture their leads.
When everything's going great, business owners get too
comfortable thinking they are invincible. And then after a while, everything
stops. All those leads start drying up, and before you know it you’re back to
square one.
When you follow up on your leads (no matter how hot or cold)
you’re making sure that:
You’re improving your ROI
You’re building a rapport with your audience
You stay top of mind -- if people don’t hear from you long enough they may forget about you
You keep your leads updated
Looking for more great ways to Follow-Up? Check out our blogs on Sales Tips.