Tips for Small Business
3/24/2016
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Starting a business can be stressful. Up to now, you seem to
have done everything. You have the website up and running, social media pages
have been created and your products are starting to sell. Yet, you haven't had
time or even looked at ways to network your small business. Don't fret because
it's really not that hard. Try these techniques and before long you're going to
find yourself on top.
First, contact the local media. Within your town there is
likely a major newspaper or television news station. If you haven't already,
set up an appointment. Have them interview you about your business and how it's
going to benefit your community. Let's say you run a pond installment service.
If you just started your small business, people are going to be curious about
what your do. They'll want to know what types of ponds you install, for
instance, and what types of fish they can put inside them.
*Check out this example of one of the first things I did when I got hired here at AddressTwo: Click Here to view an example Press Release.
Another networking tip is to get on social media. Find
social media pages that are within the niche of your business. More than
likely, these pages will allow promotions. Take advantage of this by
advertising your business. On that note, your business should also have a
social media page. Aim to be Facebook, Pinterest, Instagram and Twitter. These
are the main social networks. As your business grows, you may consider hiring a
social media manager. Anything to do with your business should go on your page.
This includes promotions, events and so forth.
"A Taste of Muncie, Indiana" |
Lastly, don't forget to attend community events. It doesn't
matter the niche of your business; you need to get your business out there to
the community. Think of events such as Taste of (your city). Try to a booth at
a festival, a trade show or a home show. If you have a wedding business, there
are plenty of opportunities to get your business out there. Always have
business cards on hand because word of mouth travels faster than anything else.
Also, you may want to give away freebies at the events so the customers come
back to you, such as a free hat with your company name on it.
Small business doesn't have to be that hard. As you start to get
comfortable with your business, explore different methods to get it out to your
audience. While they will eventually find you, these techniques will work in
your favor.